Brand Command

Personal brand intelligence for Ben Jones

Updated 4 Jul 2026, 09:39 SGT

Network

3726

Relationship map and re-engagement queue

3,726contacts
3226tagged
43to re-engage

By Circle

Untagged
500

Re-engage Queue

南雲紗佳

Active BD contact — 11 emails on: Mandala Club x Ginza Core Opportunity; Re: Mandala Club x Ginza Core Opportunity; Re: Mandala x TKO

theo@pluscuriosity.com

Active BD contact — 1 emails on: Mandala x TKO Opportunity

亀山里樹

Active BD contact — 2 emails on: Mandala x TKO Opportunity

Karen Li

Active BD contact — 6 emails on: Re: Mandala Club x Ginza Core Opportunity; Re: Mandala x TKO Opportunity; Mandala x TKO Opportunity

渡邊吉晃

Active BD contact — 2 emails on: Re: Mandala x TKO Opportunity; Mandala x TKO Opportunity

jasonsoh@dempseyhill.com

BD: Re: 2 Moulmein Road lease

Recent Contacts

M

Michelle Ong

K

Karishma Tulsidas

I

Info [Tucker Health]

K

Kristoffer Luczak

J

Jessica Koh

R

Robbert Rijssenbeek ADIO

M

Most, Janine (PSGR)

R

Roland Kyle

Content Pipeline

3

From draft to published

Drafting3

The wellness arms race is missing the point

LinkedIn7 May

Why the next luxury empires will be built by operators, not brand managers

X Thread9 May

The new luxury axis: Singapore to Dubai, not London to New York

Op-ed14 May
Your Review0
Approved0
Published0
Killed0

Press & Outreach

103

Media targets and pitch tracking

Queued103
Sent0
Replied0
Booked0
Declined0
ContactStatus
Brian KellyQueued
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Inbound Opportunities

0

Advisory, board, speaking, editorial

No inbound opportunities yet

Opportunities will appear here as they're logged

Weekly Angles

5

Positioning intelligence and content angles

Week of 5 May 2026

Soho House Health Club pivot - the wellness arms race

Longevity x Membership

Soho House launching Health Clubs with hyperbaric chambers and IV drips. Mandala thesis: wellness is community infrastructure, not a medical bolt-on. Ben on longevity-as-hospitality vs longevity-as-upsell.

LinkedInProposed

Why luxury membership is moving East-to-Gulf, not West

APAC-to-Gulf Capital Flows

Cipriani raising $526M for Dubai, Geneva, Singapore clubs. ICON1C expanding from SG base. The new capital axis is APAC-to-Gulf, not APAC-to-London. Ben firsthand view as operator relocating to Dubai Aug 2026.

Op-edProposed

Why the next luxury brands will be built by operator-investors, not brand managers

Operator-Investor Model

ICON1C raised S$10M from members/stakeholders, acquired 1880, has IPO ambitions. Patrick Grove + Ben Jones = operator-investor model. Compare to Soho House going private at $2.7B after public struggles. The founder-led consolidation thesis.

X ThreadProposed

Week of 12 May 2026

Why private members clubs are the next roll-up play

Brand Consolidation

San Vicente Bungalows expanding to NYC and Santa Monica. 1880 acquired by ICON1C. Soho House went private at $2.7B. Fragmented luxury membership market ripe for founder-led consolidation. Ben as both operator and acquirer.

SpeakingProposed

The third place is now a sauna - Othership, Remedy Place, and what comes next

Wellness x Community

Othership raised $11.3M. Remedy Place opening 2 clubs per year. The social wellness club is eating the members club from below. Mandala play: integrate wellness into community fabric rather than build a standalone wellness brand.

Podcast PitchProposed