Brand Command — Ben Jones

Network

3728

Relationship map and re-engagement queue

3,728contacts

3228tagged

43to re-engage

By Circle

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500

Re-engage Queue

南雲紗佳

Active BD contact — 11 emails on: Mandala Club x Ginza Core Opportunity; Re: Mandala Club x Ginza Core Opportunity; Re: Mandala x TKO

theo@pluscuriosity.com

Active BD contact — 1 emails on: Mandala x TKO Opportunity

亀山里樹

Active BD contact — 2 emails on: Mandala x TKO Opportunity

Karen Li

Active BD contact — 6 emails on: Re: Mandala Club x Ginza Core Opportunity; Re: Mandala x TKO Opportunity; Mandala x TKO Opportunity

渡邊吉晃

Active BD contact — 2 emails on: Re: Mandala x TKO Opportunity; Mandala x TKO Opportunity

jasonsoh@dempseyhill.com

External BD: Re: 2 Moulmein Road lease

Recent Contacts

Karishma Tulsidas

Umbas Rombe

Patel, Ashil

Ingrid

Akram Zohir

Catherine YAP (SENTOSA)

Caryn Cheah

Jay Sai

Content Pipeline

From draft to published

Drafting3

The wellness arms race is missing the point

LinkedIn7 May

Why the next luxury empires will be built by operators, not brand managers

X Thread9 May

The new luxury axis: Singapore to Dubai, not London to New York

Op-ed14 May

Your Review0

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Press & Outreach

Media targets and pitch tracking

Queued6

Sent0

Replied0

Booked0

Declined0

Contact	Outlet	Type	Status	Pitch Hook
Skift Luxury Desk	Skift	Journalist	Queued	Founder-led luxury hospitality consolidation: ICON1C acquiring 1880, raising from members, IPO track. The operator-investor model vs. PE-backed rollups.
Guy Raz / HIBT Producers	How I Built This (NPR)	Podcast Host	Queued	Goldman Sachs MD to luxury club founder to building a house-of-brands with IPO ambitions. Classic HIBT arc: finance exit, passion pivot, scaling.
Tatler Asia Editorial	Tatler Asia	Journalist	Queued	Update story: ICON1C launch, 1880 acquisition, Gulf expansion. Ben evolving from club founder to luxury consolidator.
Patrick OShaughnessy	Invest Like the Best	Podcast Host	Queued	Membership economics as an asset class. Why luxury clubs are mispriced: recurring revenue, community moats, brand optionality. Ben as operator-investor with $5B+ deal background.
Robb Report Singapore Editorial	Robb Report Singapore	Journalist	Queued	Already ran Ben as Thought Leader. Follow-up: ICON1C formation, 1880 acquisition, Dubai expansion. Deeper operator profile.
Tyler Brule	Monocle	Editor	Queued	APAC luxury membership going Gulf-ward. Mandala/ICON1C as the operator-investor counter-narrative to Soho House going private. Monocle already covered Singapore private clubs.

Inbound Opportunities

Advisory, board, speaking, editorial

No inbound opportunities yet

Opportunities will appear here as they're logged

Weekly Angles

Positioning intelligence and content angles

Week of 5 May 2026

Soho House Health Club pivot - the wellness arms race

Longevity x Membership

Soho House launching Health Clubs with hyperbaric chambers and IV drips. Mandala thesis: wellness is community infrastructure, not a medical bolt-on. Ben on longevity-as-hospitality vs longevity-as-upsell.

LinkedInProposed

Why luxury membership is moving East-to-Gulf, not West

APAC-to-Gulf Capital Flows

Cipriani raising $526M for Dubai, Geneva, Singapore clubs. ICON1C expanding from SG base. The new capital axis is APAC-to-Gulf, not APAC-to-London. Ben firsthand view as operator relocating to Dubai Aug 2026.

Op-edProposed

Why the next luxury brands will be built by operator-investors, not brand managers

Operator-Investor Model

ICON1C raised S$10M from members/stakeholders, acquired 1880, has IPO ambitions. Patrick Grove + Ben Jones = operator-investor model. Compare to Soho House going private at $2.7B after public struggles. The founder-led consolidation thesis.

X ThreadProposed

Week of 12 May 2026

Why private members clubs are the next roll-up play

Brand Consolidation

San Vicente Bungalows expanding to NYC and Santa Monica. 1880 acquired by ICON1C. Soho House went private at $2.7B. Fragmented luxury membership market ripe for founder-led consolidation. Ben as both operator and acquirer.

SpeakingProposed

The third place is now a sauna - Othership, Remedy Place, and what comes next

Wellness x Community

Othership raised $11.3M. Remedy Place opening 2 clubs per year. The social wellness club is eating the members club from below. Mandala play: integrate wellness into community fabric rather than build a standalone wellness brand.

Podcast PitchProposed